My Projects
SEO Agency
Working in the role of Marketing Manager, I have been at the forefront of designing targeted marketing campaigns to increase agency's brand awareness and work closely with the upper management to drive MQLs and conversions.
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Areas of expertise involved :
- Website designing and optimisation
- Social Media Management
- Brand Building
- Content curation
- SEO
- Digital Advertising
- Managing external agencies
B2B IT & Cyber Security Company
Responsible for fully owning the marketing function for the company by ideating and developing the marketing and sales processes to help improve the brand awareness with the aim of capturing a bigger market share.
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Areas of expertise involved :
- Product Marketing Strategies
- Optimising Sales & Marketing Funnel
- Content curation
- SEO
- Digital Advertising
- Marketin automation using MarTech tools
SaaS Marketing Startup
Part of the founder team, I was brought in to establish the marketing function for the startup, which involved working closely with the founders to streamline the product features in line with customer's expectations and find the right market fit for the product.
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Areas of expertise involved :
- Multi-channel marketing strategies
- Lead Generation Campaigns
- Developing CRM systems
- Inbound marketing content curation
- Reporting and Analytics
- Digital Advertising
- Affiliate and Influencer Marketing
Paint Manufacturing & Distribution Company
Working with an Ireland based Paint company, which handled distribution of their homegrown and commercial paint brands all over the country. I was brought in to handle the social media channels, to build a stronger community of consumers as well as paint retail stores all over Ireland.
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Areas of expertise involved :
- Multi-channel social media strategies
- Brand and community building
- Creating engaging video content (Reels and TikTok)
- Forge relationships with retailers through content and promotional partnerships
- Curating strategies to cater to both B2B and B2C clientele
Travel & Mobility Company
Spearheading the marketing department, crafting and executing innovative marketing strategies that enhance brand visibility and customer engagement for a mobility company having a fleet of 400+ vehicles in its asset management. My role encompasses a broad spectrum of responsibilities, including digital marketing, market research, brand management, and advertising.
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Areas of expertise involved :
- Handling the media and development team
- Lead Generation Campaigns
- Email marketing campaigns to nurture leads in the funnel
- Rebranding of the company and assets
- Curate travel packages based on analytics data
- Digital Advertising
- Affiliate and Influencer Marketing
